There are many answers to this simple question but if it is NOT to meet needs, then it is not the right answer. Said differently, if you are not focusing on how to serve your customer in meeting their needs, versus what you do well, what you have to offer, what you are trying to accomplish, then you are missing the mark! Whatever it is that you have as a product or provide as a service – it matter’s little if there is no NEED for it. The rule of ‘supply and demand applies, if there is no demand – there is no need for supply. Determine a need, fill it, and you will always be in demand!