Q-Tips: Quick, Timely, Informative, Practical Solutions

Ask and answer simple question, why am I in business?

Q-Tips

There are many answers to this simple question but if it is NOT to meet needs, then it is not the right answer. Said differently, if you are not focusing on how to serve your customer in meeting their needs, versus what you do well, what you have to offer, what you are trying to accomplish, then you are missing the mark! Whatever it is that you have as a product or provide as a service – it matter’s little…

Put yourself in their place – when developing your polices.

Q-Tips

In doing so, apply the golden rule, do to others what you would have done to you! Experience what it is like to do business under your own rules or policies and then ask again, is this something that I would desire, want and pay for, not tolerate, just get by or accept. You should always ask and examine, would I want it this way, in this condition, and if the answer is no, then don’t you do it. You…

Go The Extra Mile

Q-Tips

Go the extra mile – the final mile or the last mile is the mile which touches most dramatically your customer. Everything leading up to the final or last mile certainly could impact them, such as delays but those precede the actual touch. Once you get to the final or last mile, go an extra mile. When asked to go one mile, or committed, give them more than what they expected or more than what you committed. The hair stylist…

Always ASK….

Q-Tips

Always ASK – before doing a job, providing a service or delivering a product, spend time in the ‘discovery process’ ask questions. Your questions though should be probing to learn and rhetorical to pursue closing the deal. If you were in the janitorial business, would you like your office (or home) looking and smelling brand new at every cleaning, or dentist, would you like a bright long lasting pain free value smile? These and similar questions probe to the needs…

Loss Leaders – give something that cost you something.

Q-Tips

The term ‘loss leaders’ is well known in retail. Items that are put on sale in high traffic areas where the visibility is high so that it will get your attention with the goal of a purchase that will lead to another purchase. The seller is willing to ‘lose’ or ‘give away’ something to ‘get’ something else. A great example are copiers, it really is not about the copier, the money is in the toner. It is not the one-time-sell…